Win or die:
The stakes are high
in air-to-air combat.
Originally created by a fighter pilot, USAF Colonel John Boyd, the OODA loop (Observe-Orient, Decide-Act) captures fundamental ideas about problem solving in continuously changing circumstances. Survival in combat – and success in business – depends on making the right decisions, faster than your competitors.
The OODA loop formalizes a way of thinking about situation assessment (Observe-Orient) and context sensitive action (Decide-Act). It forms the basis for Artificial Intelligence Systems that can replicate the way people think.